Questions to Ask Before Buying Solo Ads

Use these questions to clarify audience, traffic, tracking, delivery, and commercial terms before you pay.

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Audience questions

Which niches does the list serve? Which countries can be guaranteed? Is the list segmented by behavior or buyer history?

Traffic questions

What counts as a unique click? How is suspicious or automated traffic filtered? Is traffic sent only from the provider’s own lists or from additional sources?

Campaign questions

Can the provider review the landing page? Who writes the email copy? When is the send scheduled? What reporting is provided?

Commercial questions

What happens if traffic delivery falls short of the stated terms? Are there offer restrictions? What is the refund or replacement policy?

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