Solo Ad Mistakes to Avoid

Common buying and funnel mistakes that make it harder to tell whether solo-ad traffic is actually working.

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Buying before tracking

Without campaign-level tracking, you cannot reliably compare vendors or landing pages.

Choosing by price alone

The cheapest click can produce the most expensive customer if fit is poor.

Sending to a weak page

Traffic cannot rescue a confusing landing page, broken form or mismatched promise.

Scaling too quickly

A small positive result can be noise. Repeat or broaden a test before assuming performance will remain identical at a much larger volume.

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